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Ask.com to chase women instead of Google It looks like Ask.com is throwing in the towel in its bid to challenge Google's search engine supremacy and turning its attention to women instead.According to media reports, Ask.com is to give up trying to be "the other search engine" and re-invent itself as a search engine primarily for married women. Since buying Ask and its affiliated Web sites for US$2.3 billion in 2005, InterActiveCorp has spent millions attempting to establish Ask as a serious alternative to Google - with little success. In the US, it has managed to capture barely 5% of the search engine market compared to Google's near 60% market share. One interesting aspect of Ask's market share is that women are more likely to use it than men. 65% of all searches via Ask are made by women compared to 48% for search engines in general. The idea then seems to be to reinvent Ask.com by focusing on providing specific answers on subjects such as entertainment and health, tailored towards a female audience. The idea of targeting a demographic is certainly in vogue with InterActiveCorp at the moment. It announced last month that it was launching Black Web Enterprises Inc. (BWE), a number of yet-to-be-announced online destinations catering for the estimated 50 million black people living in the USA. 5th March 2008 Comment on this article |
Five Questions to find out what makes an internet entrepreneur tick?  "I believe some people have a little something in their head that makes them look at things in a slightly different way. Some people absolutely cannot envisage doing anything but working for somebody else - and that is fine. However I believe entrepreneurs are born and will always find a way to do things differently." Kieron Donoghue, ukoffer.com Take one internet entrepreneur - for instance Kieron Donoghue (pictured above) - and ask them Five Questions. Also in the Five Questions hot seat this month is Victoria Vanstone of yourdeathwish.com. Why niche websites are like flowers George Marshall reckons that niche websites are like flowers and need to be nurtured just as you would a plant. more |
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